“When we speak to Splunk customers to find out what they’re doing with the product, it’s often things we never imagined. Splunk vice president of product management Josh Klahr (Credit: Splunk) ![]() “The blessing is that it is a Swiss army knife for solving software and machine data problems, meaning customers can do virtually anything,” he says. The range of possible software applications makes it difficult to define exactly what Splunk is, which is something Josh Klahr, vice president of core services product management – itself a tricky title to decipher – says is both a blessing and a curse. Rather than relying on structured data to draw insights – a common practice in the world of data analytics – the tech firm’s software ingests data based on parameters set by each user and finds patterns within it. Splunk is a technology company based in San Francisco that builds software products to collect data from a range of sources and give users insights on it – a practice that’s had numerous applications, including recording the flushes of an airport toilet and detecting hackers. Conf event in Las Vegas, Nevada, to find out how it started and where it’s heading.Įmbracing the chaos may not sound like a productive strategy for any business, but one company’s entire value proposition rests on the idea. Peter Littlejohns spends time with one of its senior staff members at the annual Splunk. Splunk is a technology firm that bucks this trend by “embracing data chaos”. Splunk began as an IT search tool used to isolate and solve software problems, but it now has use cases across cyber security and business intelligenceĭata analytics tends to follow a common path of taking in information, structuring it into a numerical format and using it to gain insight and take action.
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